Power On Brand
Our brand outlines what differentiates us as a university and as Chargers. It captures our forward-looking approach, our action-oriented mindset, and our uncommon resolve.
Turn on your power to change the world.
The University of New Haven empowers tomorrow’s pioneers, change agents, and disruptors helping the next generation discover their purpose and instilling the confidence and knowledge they need to change their chosen fields, the communities they are part of, and the world.
Change isn’t possible without action, so we are committed to collaborative, interdisciplinary, and project-based learning. This is where planning becomes doing. No matter the goal, the University of New Haven is where individuals come when looking for the skills, experience, and community to set their dreams in motion as they engage, activate, and POWER ON.
What Does it Mean to Power On?
Throughout a comprehensive process that included 70 stakeholder interviews, 1,500 external surveys, and student focus groups, a common theme emerged: We believe we have the power to change the world. Our new brand exemplifies that commitment and embodies the tenacity of our students, faculty, staff, and alumni to make a difference. It also captures what makes the University unique, conveying the qualities and characteristics that unite us as Chargers.
Ultimately, our brand outlines what differentiates us as a university and as Chargers. It captures our forward-looking approach, our action-oriented mindset, and our uncommon resolve.
The Creative Process
In Fall 2022, the University started working with DiGo (DiMassimo Goldstein), a global creative agency based in New York City, to create a new brand. DiGo has extensive experience working with Samsung, DeVry, HelloFresh, Pfizer, CVS, and WW (formerly Weight Watchers), among many other recognizable brands.
DiGo was selected following a comprehensive process that began in Summer 2022 in which nearly a dozen agencies were invited to submit proposals to assist us with this important project. Proposals were submitted by small and large firms located throughout and beyond the Northeast, as well as by agencies that work exclusively in higher education and those that partner with clients in a wide range of industries. Key stakeholders from across the University had the opportunity to meet and interact with representatives from the top three firms.
“Our brand is integral to making a positive impact on enrollment; generating greater visibility at the local, national, and international levels; and creating a unifying identity for our community,” says Sheahon Zenger, Ph.D. interim president of the University of New Haven. “Working with DiGo to capture and communicate a visionary and forward-thinking brand is an important part of the University’s strategic plan, “A Bold Path Forward,” and will have a far-reaching impact on the long-term success of the University and in illustrating what makes our community such a special one to be part of.”
- Over 70 Stakeholder interviews
- Over 1,500 external surveys
- All faculty/students surveyed
- Over 80 students participated in student focus groups
- 2-day extensive Brandhouse workshop
Power On your presentation with a UNewHaven PPT template.
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